Your Results: Upgraded
When ambition meets action, everything becomes possible.
These clients knew they were meant for something bigger, but couldn't see how to get there.
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Now their businesses tell a different story.
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With big thanks to Chris from 22:22 Marketing and Nicola from Accounts & Tax Made Easy and Profit & Growth Accountants for allowing me to share their journeys.
Client Case Study: Chris London
When I met Chris he'd already built a strong reputation for helping businesses to grow using social media. He knew he delivered great results for his clients, but he was undercharging and could see he was playing too small.
Chris London is the founder of 22:22 Marketing, a social media agency that helps businesses to grow using social media.
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His team specialises in outsourced social media marketing, Facebook and Google ads management, enabling their clients to attract their own clients and sell more of their products and services online.
Chris was feeling frustrated and stuck. He recognised that he was worth more than he was charging but was holding back and playing safe. He was carrying too many tasks himself, limiting his visibility, and struggling to increase his fees.
The situation was keeping his business capped. He wanted bigger opportunities, a stronger team, and the recognition he knew was possible, but he couldn’t see how to get there without feeling like he was risking everything he’d already built.
Chris and I worked together to shift his perception of courageous action and decision-making. We focused on finding ways for him to feel safe and comfortable taking bold steps forwards.
We worked systematically to:
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- Identify upgrade opportunities across pricing, clients, team, visibility, and leadership
- Prioritise which upgrades to tackle first
- Build strategies to manage obstacles - mindset, practical, and structural
- Embed each upgrade into the business so progress compounded over time
The ROI has been incredible: I've seen a massive shift in the type of clients I'm working with and the price we charge them. My business is in a much better and stronger position than it was before.
CHRIS LONDON
CHRIS'S RESULTS:
Chris’s business began to transform, step by step:
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He raised his fees with confidence, and began attracting high-level clients who paid without hesitation
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His basic package fees are now 50% higher than before, and he's signed multiple clients at more than six times his previous rates
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Turnover has increased by 32%
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He grew his team and stepped fully into the CEO role, handing over his tasks and focusing on strategy and growth
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He recruited strategically to fill specific gaps, making the business more efficient
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He built a public profile as an industry expert, with features in major UK newspapers including The Mail, The Sun, The Mirror, and The Sunday People. He has also been interviewed on over 400 radio stations, and is now a sought-after speaker at exhibitions, conferences, and workshops across the UK
Today, Chris runs a business that reflects his true expertise and experience. His team supports him so he can focus on growth and strategy, while clients benefit from a first-rate social media service. He’s recognised as a leading voice in his industry, with the authority and credibility to match.
​You can find out more about Chris and his team at www.2222marketing.co.uk
Client Case Study: Nicola J Barnett
When I first met Nicola, she was brimming with ideas for her accountancy business. She wanted to do more than “just” compliance and could see her own potential, but she was bouncing between ideas without a clear plan.
Nicola J Barnett is the Founder of Accounts & Tax Made Easy
and Profit & Growth Accountants
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Nicola and her team act as a complete finance department and strategic partner for ambitious business owners. They work with trades, creative agencies, warehouses, and service-based businesses to improve cash flow, increase profitability, and build solid financial foundations that give owners control, confidence and success.
Nicola came to me full of ideas but lacking direction. She had ambitious plans - to diversify her services, grow her advisory work, and move beyond routine compliance - and knew she wanted to develop her business in a way that sparked excitement for her. But with so many options in her head she struggled to know which direction to follow.
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She said: "I have so much to say! Where do I start? What do I do? How do I do it?" She felt overwhelmed and recognised that if nothing changed, her business risked staying stuck in overwork and compliance.
I could see that what was missing was a strategy - and so our first step was to press pause and take a more analytical overview of all Nicola's competing ideas for her business. Rather than chasing every new idea, we looked at the opportunities that would make the biggest difference and move Nicola closer to her goals.
I focused on helping Nicola to:
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- Identify the most valuable opportunities across her services, clients, visibility, and leadership
- Prioritise which opportunities to pursue first
- Build strategies to overcome obstacles - mindset, practical, and structural
- Embed those choices into the business so progress built steadily
My business is now positioned to grow in the direction I truly want, with the confidence and clarity to keep building on this foundation. I finally feel in control and am genuinely excited for the future.
NICOLA J BARNETT
NICOLA'S RESULTS:
Nicola has taken bold, exciting steps to reshape her business:
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She developed a business advisory service, helping business owners fall back in love with their businesses, and find the freedom and control they never knew they were missing.
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She launched Get Your Shift Together: The Business Fixer Podcast, offering real advice for real business owners who want to get organised, make more money, and feel in control of their business again.
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She expanded her team, freeing herself from routine compliance tasks so she can focus on the work that energises her most.
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These changes are still new, but they are already reshaping how Nicola works and positioning her business for the kind of growth she once only imagined.​
Nicola is at the beginning of an exciting new chapter. She has stepped beyond compliance into advisory work, taken her ideas from “someday” to “live projects”, and created the space in her role to focus on what she loves most. She's now helping clients to set goals that actually succeed, and build the freedom and stability they’ve always wanted.
​You can find out more about Nicola and her work at www.profitandgrowth.co.uk